IMATS LA 2013 in Pasadena!


Hello lovelies! Happy Tuesday 🙂

My friend Vickie and I had the great opportunity to go to IMATS LA 2013 which stands for International Makeup Artist Tradeshow. For those of you who have never heard of IMATS before, it is a HUGE gathering of makeup lovers and is a convention that is packed with many vendors selling makeup for discounted prices.
I saw many brands there that are well known like MAC, Bobbi Brown, Sigma, Stilla, Too-Faced
as well as some brands that I have never heard of before (but had the pleasure of discovering..) Youngblood, City Color.

This year IMATS was held in Pasedena, CA which is a beautiful city with some very nice old historical looking buildings. My friend Vickie & I had the pleasure to do a little exploring in the area.




(full body outfit shot of Vickie’s adorable cardigan)


So lets get to the MAKEUP part!

While I was at the event I attended a very cool MAC Summer Makeup Demonstration which featured few of the MAC’s hottestmakeup styles for Runway Fashion Shows.





Although many go to IMATS mostly to buy everyday makeup there was a side to IMATS that was slightly unexpected for me as a first time go-er.



DSC02678 DSC02676



There was a huge section of IMATS reserved for Cinema Makeup filled with intense Monster-Like Busts, A giant Dinosaur head, Many Aliens, and People walking around as Zombies! It was really cool to see all of those things & probably something to use as an excuse to drag your boyfriend along! 😛


I had so much fun! I would definitely recommend IMATS to you makeup lovers! I will be hopefully posting an IMATS haul video soon so stay tuned! Also, I would love to hear about YOUR experience at IMATS LA 2013!



11 thoughts on “IMATS LA 2013 in Pasadena!

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